A fractional COO service
leading early-stage tech companies from 0-1.

who we serve

Entrepreneurs. Visionaries. Risk-takers.

We work with pre-seed and seed-stage founders and CEOs. The ones with great ideas who need help bringing them to life.

We focus on technology that:

✨ allows our differences to create more joy

🤝 facilitates togetherness and belonging through shared experiences

🌈 promotes a more equitable future

🌎 creates a healthier future for our planet

what we do

  • Too many businesses flounder or fail because of their mess. We help clean it up and make things run smoothly 🧹.

  • We identify the right vendors, contractors, and tools for your business, then help get you the best deals, create and finalize contracts, and implement.

  • We align your product roadmap with marketing operations based on your north star, then build an unbeatable market-entry plan.

  • As your business grows, so will your team. We’ll help you prepare, hire, and train with culture in mind.

    1. Accounting, bookkeeping, forecasting, and financial modeling: we vet and onboard the right vendor for your business so you can keep an eye on your P&L without worrying about payroll, forecasting, runway, and more.

    2. Fundraising: we help you determine the details of your raise, craft your pitch, organize your CRM, target the right prospects and execute a successful outreach strategy to close fast.

  • We standardize and organize legal documents to reduce the cost of legal overhead + find the right legal advisors and business insurance so you can lead with peace of mind.

  • Not a WFH kinda company? We help you find and manage a space that fits your culture and budget.

  • We make it easy to serve those you aim to serve.

how we do it

  • We guide you through a (fun!) exercise to help bring clarity on where your business is now and where you want to take it next.

  • We identify and fill important gaps in your business foundations. Think: a bit of clean-up + some brick-laying.

  • We standardize repeat processes and create simple guides so you can forget about all that admin and clear your mind for more important things.

  • Remember your why? We shine a spotlight on your north star, then build short, medium, and long-term strategies to get us there. We’ll cover product, finance, revenue, people, and GTM.

  • Dreams can’t come true without dream teams. We help you design an org chart in stages, get ready to recruit, and start hiring. We’ll even help you find our FT replacement when the time comes!

  • We align your product roadmap with marketing operations based on your north star, then build an unbeatable market-entry plan.

  • Not all of this needs to be done to get yourself out there. In fact, we probably got to work testing and iterating right away. But with solid yet lean foundations set and clear goals in mind, we’ll re-design what you need to find product-market fit, define your high-value customer, and scale.

who we are

SWIM was founded in 2022 by Lindsay Gonzalez and James Reid to help early-stage tech companies get their sh*t together. We work with trusted partners, platforms, and domain experts to make sure you’re getting best-in-class ops services.

we give a f*ck

The days of build fast & break things are over.

While we applaud the increased attention and effort that’s gone into making companies more equitable over the past few years, let’s face it: fixing diversity, equity, and inclusion issues is tough, and many companies install DEI committees without proper resourcing, making efforts feel exhaustive, performative, or worse: wasted.

You can still build fast, but to succeed, you must build with intention.

This is what I love so much about the early days. When you begin building with culture in mind, you should never need a DEI committee.

Together, we’ll set diversity goals and schedule leadership check-ins to make sure you’re on track. We’ll review and design your policies and your recruiting, hiring, onboarding, and training practices to make DEI part of your DNA.

It’s proven: companies with more diverse workforces innovate and problem-solve faster. Companies that make culture a priority recruit stronger talent and see lower attrition.

You give a f*ck, too. SWIM can help you prioritize intentionality.