A fractional COO service leading early-stage tech companies from 0-1.

  • Too many businesses flounder or fail because of their mess. We help clean it up and make things run smoothly.

  • We align your product roadmap with marketing operations based on your north star, then build an unbeatable market-entry plan.

  • We make it easy to serve those you aim to serve.

  • As your business grows, so will your team. We’ll help you prepare, hire, and train with culture in mind.

  • We standardize and organize legal documents to reduce the cost of legal overhead + find the right legal advisors and business insurance so you can lead with peace of mind.

  • We vet and onboard the right vendor for your business so you can keep an eye on your P&L without worrying about payroll, forecasting, runway, and more.

WE GIVE A F*CK

The days of build fast & break things are over.

While we applaud the increased attention and effort that’s gone into making companies more equitable over the past few years, let’s face it: fixing diversity, equity, and inclusion issues is tough, and many companies install DEI committees without proper resourcing, making efforts feel exhaustive, performative, or worse: wasted.

You can still build fast, but to succeed, you must build with intention.

This is what I love so much about the early days. When you begin building with culture in mind, you should never need a DEI committee.

Together, we’ll set diversity goals and schedule leadership check-ins to make sure you’re on track. We’ll review and design your policies and your recruiting, hiring, onboarding, and training practices to make DEI part of your DNA.

It’s proven: companies with more diverse workforces innovate and problem-solve faster. Companies that make culture a priority recruit stronger talent and see lower attrition.

You give a f*ck, too. Swim can help you prioritize intentionality.

THIS IS HOW WE DO IT

  • We guide you through a (fun!) exercise to help bring clarity on where your business is now and where you want to take it next.

  • We identify and fill important gaps in your business foundations. Think: a bit of clean-up + some brick-laying.

  • We standardize repeat processes and create simple guides so you can forget about all that admin and clear your mind for more important things.

  • Remember your why? We shine a spotlight on your north star, then build short, medium, and long-term strategies to get us there. We’ll cover product, finance, revenue, people, and GTM.

  • Together, we implement items that can be tackled immediately, and create an implementation plan for the things that’ll come later on.

  • Dreams can’t come true without dream teams. We help you design an org chart in stages, get ready to recruit, and start hiring. We’ll even help you find our FT replacement when the time comes!

  • Not all of this needs to be done to get yourself out there. In fact, we probably got to work testing and iterating right away. But with solid yet lean foundations set and clear goals in mind, we’ll re-design what you need to find product-market fit, define your high-value customer, and scale.